Master Certified Coach-ICF
Certified Ontological Coach-NCC
Accredited Cultural Transformation Practitioner

Sami Bugay began his career in Nurbil Bilgi İşlem A.Ş., which he was a co-founder. Bugay served in technical and sales/marketing positions before becoming General Manager for his last two years in the company, which by then was among the top 100 in the IT industry.

In 2000, he debuted in the internet industry as one of the three creative minds behind Turkey’s pioneering e-commerce site www.baskuda.com, and oversaw the company’s integration into another organization as a result of its acquisition. In early 2004, he was a founding member of Enter Profesyonel Bilişim Hizmetleri A.Ş. and the General Manager of the company.

Sami Bugay was introduced to coaching in 2002, and seeing its positive effects and outcomes in his own experience, he attended the first coaching training offered in Turkey. As the Managing Director of KA Consultancy, founded in 2004, Bugay provides leadership and team development advice to individuals and institutions.

Bugay has over 7000 hours of coaching experience, is one of the 870 ICF-approved Master Certified Coaches in World, and also has Registered ICF Mentor Coach and NCC – Newfield Certified Ontological Coach accreditation.

Bugay implemented a project titled “Turkey’s Coaches Support Turkey’s Entrepreneurs”, a joint effort between global entrepreneurship supporter Endeavor and ICF Turkey, which won the “Local Spirit, Global Presence” Prize at the ICF 2008 Conference in Montreal.

Bugay is a lecturer in Alain de Botton’s The School of Life in addition to being an entrepreneur mentor and board of overseers member for Endeavor Turkey, the Turkish Period President of ICF (International Coaching Federation) from 2016 to 2018, the author of “ITC – Integral Team Coaching”.



Professional Certified Coach-ICF CPCC, ORSCC
Accredited Cultural Transformation Practitioner

Özlem Erten was born in 1969 in Ankara. She has a degree in Administration from Middle East Technical University. In 1992, she won the UK Chevening Scholarship and obtained a master’s degree in International Banking and Finance at University of Southampton, UK.

She started her banking career at Turkish Eximbank in 1991. She worked in Deutsche Bank AŞ for 13 years, where she was ultimately Vice President of Global Markets, and then joined UBS Menkul Değerler AŞ as General Manager and Board Member. She represented her institutions across various national and international platforms. After gaining extensive managerial experience in the banking sector, she joined the coaching community in 2011 to put her knowledge and experience to use.

Özlem is accredited by ICF as a Professional Certified Coach, and was the Co-President of the CTI Co-Active Society of Turkey from 2013 to 2015. She is currently the co-presdent of the Turkish ORSC Community.

Özlem took part in corporate coaching initiatives and international projects in Turkey, and currently facilitates leadership programs for managers at all levels in addition to personal leadership coaching, relationship coaching, team and group coaching, and workshop facilitation.